destination, service or other travel industry-related business.
Whether you work with your town’s council, in a hotel, a tour organization, or a boutique selling souvenirs, a well-placed travel article in the right spot, found by people inclined to go to that destination can do wonders for your business!
The key is to ensure that your travel article gets to the right places. Anyone who does a bit of marketing knows the different ways that is accomplished- sending them out to editors, going through agencies and the like. The routes are easy- the biggest problem is ensuring that it gets published, or, in the case of the web, gets picked up by the e-zines and travel sites.
Short or Long?
There are many tips on writing a great travel article available, and often with contradiction! The biggest argument, though, is about the form that they should take and the length they should be. Many article directories have word count limits, so for those sites, length shouldn’t be an issue as it is dictated. Don’t discount the value of a short, succinct piece, though. For some subjects (and types of business), brevity is the key. These include topics such as travel tips, quick facts, lists of customs and what to do and not to do.
A longer piece, on the other hand, has a certain kind of magic as well. Imagine yourself in the shoes of a reader who is scouring the web for a great place to have a bird-watching holiday, a beach vacation or cooking tour. Reading an engrossing account of a wonderful place to visit will most certainly help make the decision about where to go and what to do.
Many writers advocate specific formats such as bullets, lists (numbered and the like) and matter-of-fact rundowns of cold hard facts. While these work for shorter pieces 400 words or less, a full-length piece of one to two thousand words or more may require a different format to engage the reader. At this length, a first-person narrative of an unforgettable experience will definitely work better than a long list of cold, hard facts.
Relevance and Engagement
Two factors that make for a highly readable (and publishable) piece are relevance and reader engagement. Whether or not you are allergic to seafood (and your subsequent rashes) is hardly relevant or interesting, but how well the seafood is cooked and how it is priced can be important to someone planning a trip to that area. Include as much visual description as much as possible, and don’t forget the power of the detail- avoid the generic wonderful, beautiful and the like. For longer pieces, don’t be afraid to write in the first person- after all, testimonials from satisfied customers (or in this case, travellers) always work well.